About Us

Giorgio and Emilia

Niche and Co.
The Maison was born in Switzerland in 2013, conceived and raised by Giorgio Biella and Emilia Armida Chinigò.

Giorgio and Emilia’s first idea was to finally achieve a long-held dream.
Onyrico (“Dream World”) is Maison’s first brand and a lovely tribute spiced up by the same Italian ingenuity which gifted beauty to the whole world. 

It is the exploration of this beautiful world achieved through the history of great people, people chosen between those Italians who gave birth to extraordinary works of beauty and intelligence.

Onyrico is the expression of beauty and refined, both conveyed into attention to the smallest details and to the many nuances. True luxury has always been time, that’s the main ingredient in Onyrico – Timeless Emotions.

This line was designed by Emilia in collaboration with Stefania Vacca. It features a great personality and uniqueness, achieved through her magic fragrances and through precious hand-made marble lids. Each perfume has its very own variety of marble, each lid is a unique piece. Fragrance and marble are both a tribute to the figure who inspired the perfume.
Art manifests itself on Earth only through Men, and perfume is Art.

Emilia’s second idea follows the same path of her first project: Anima Mundi was born in 2018 so that the tribute could be passed on from individuals to some of the main Ancient Civilizations that left a mark on History.

It is Love’s red thread which connects the Art to the Sacred. Anima Mundi aims at focusing on plants, resins, flowers, trees and fragrances protagonist of sacred and religious cults of Mankind’s most important ancient civilizations.
Each perfume recalls the rituals and the traditions of peoples who were still connected to a thinner dimension of Existence.

Olfaction is the main sense when it comes to connecting to our emotions and feelings, narrow roads leading to the communion with thinner worlds. Anima Mundi is an olfactory voyage through space and time of the sacred dimension of 5 great civilizations.
Anima Mundi, Secrets of Ancient Times.

Thanks to Maison Niche and Co, Emilia and Giorgio can tell us valuable stories through unique and artistic perfumes.



“I have always been fascinated by the culture of ancient civilizations and the sources of our knowledge. Already the ancients knew the properties of raw materials, plants, flowers ... and they were profound connoisseurs of the human soul. All we have now comes from these ancient knowledge.”

I was a child, when I saw for the first time pictures of the pyramids of Egypt or the Colosseum, or the door of the lions of Mesopotamia:  I remember that I remained fascinated.

I started to look for more informations: I have always been curious in my life, and my parents have always helped me pushing me to search.

I red about philosophies, architecture, traditions and cerimonies of ancient civilizations.

Anima Mundi is a concept full of these information, but I think it's history that everyone more or less  knows, and today we all comes from these ancient civilizations. Fragrances speak more to instinct and reach the heart: then the mind loves ancient stories.